EMIL MARTINEZ

Chief Executive Officer

Emil joined Badger in 2024 as Chief Executive Officer. Prior to joining Badger Emil served as Executive Managing Partner at Tata Consultancy Services, where he led the consulting practice for the retail vertical. He focused on transformational projects including big data, retail analytics, and strategic advisory services for large retail and CPG customers in North America.

Over Emil’s 25+ year career, Emil has held senior executive roles for various companies such as ICN, IRI, The NPD Group, and ACNielsen where he’s led successful retail operations, product management, finance, and innovation teams in high-growth, transformational areas.

Emil holds a Bachelor of Arts degree in Economics with minors in Management and Sociology from Fairfield University.

RAFAEL RENNO

Executive Chairman

Rafael is the Senior Vice President of Global Business Units at Jabil, the parent company of Badger Technologies, and the Executive Chairman of Badger Technologies, a Business Unit of Jabil.

At Jabil, Rafael is responsible for the Digital Commerce Division, a portfolio of $3 billion dollars for which he is responsible to drive strategies and investments for growth, including engineering and manufacturing services for robotics, payments, and warehouse and retail automation.

Rafael has been with Jabil for 20 years holding leadership positions in Supply Chain and Business Management. Rafael holds a bachelor’s in mechanical engineering at UFMG in Brazil, and a Postgraduate in Finance by Fundacao Dom Cabral. Prior to joining Jabil, Rafael was an industrial engineer at Abbott Laboratories.

WILLIAM "BJ" SANTIAGO

Chief Executive Officer

Mr. Santiago is known as an inspirational and international leader in operations management, business transformation, enterprise sales and strategic planning. Mr. Santiago has experience serving the retail, manufacturing, distribution, finance, and hospitality industries. Currently, Mr. Santiago is the Chief Revenue Officer of Badger Technologies, a product division of Jabil, Inc. In this role, he is responsible for driving all aspects of the sales operations, sales strategy and development for Badger Technologies’ suite of retail offerings.

Prior to Badger Technologies, Mr. Santiago has served in both VP and C-level positions as an influential business executive and leader with impeccable record of driving profit and operational efficiencies in such companies as Quadient (formerly a Neopost Company), MobiManage, Intellinetics and Lexmark International. Mr. Santiago is a graduate of Eastern Kentucky University and a former United States Army Officer and Veteran of Operation Desert Storm. Mr. Santiago holds various industry certifications in Lean Six Sigma, Total Quality Management (TQM), Customer Journey Mapping (CJM) and the Information Technology Infrastructure Library (ITIL).

JIM PERRY

VP of Global Sales

Mr. Perry has more than 30 years of experience in enterprise sales, sales management, and strategic sales development servicing Fortune 500 companies in financial services, retail, banking, insurance, healthcare and manufacturing industries. Currently, Mr. Perry is the Vice President of Global Sales of Badger Technologies, a product division of Jabil, Inc. In this role, he is responsible for driving all aspects of direct and strategic partner sales of Badger Technologies’ suite of retail solutions.

Prior to joining Badger Technologies, Mr. Perry successfully served in roles as Vice President of Sales, Director of Sales and Director of Business Development in such companies as Quadient (previously a Neopost Company), Intellinetics, Inc., ImageSoft, Pyramid Solutions, Inc., and Crawford Technologies. Mr. Perry had extensive experience with Fortune 500 and 100 enterprise sales of CCM, ECM, workflow automation and digital transformation solutions into JPMorgan Chase, Fidelity Investments, Ally Financial, KeyBank, Nelnet, IFF and Caterpillar Manufacturing. Mr. Perry is a graduate of Mississippi State University where he received a B.S. degree in Business Management and Marketing.

MARK SHAKE

VP of Customer Success

Mr. Shake has more than 30 years of experience in business development, sales, management and nonprofit administration. He is currently the Vice President of Customer Success for Badger Technologies, a product division of Jabil, Inc. Mr. Shake is responsible for business development that includes special strategic programs and management of key accounts utilizing Badger Technologies’ suite of retail solutions.

Prior to working at Badger Technologies, Mr. Shake was a telecommunications executive for 27 years. He gained experience with national accounts while working at Fortune 500 companies such as GTE and BellSouth. Most recently, Mr. Shake spent six years developing and managing corporate relations for the United Way of the Bluegrass, a regional nonprofit that serves the Central Kentucky community. Mr. Shake received a commission from University of Kentucky and spent ten years in the United States Army, receiving an honorable discharge as a Captain with the 100th Division Army Reserve Unit. Mr. Shake is a graduate of Transylvania University, where he received his Bachelor’s degree in Business Administration.

JAMIE WOODS

Director of Operations & Service Delivery

Mr. Woods has worked in development engineering for more than 25 years. He has led multi-discipline teams to test, develop, deliver and monitor printer products. Currently, Mr. Woods is the Director of Operations & Service Delivery for Badger Technologies, a product division of Jabil, Inc. In this role, he is responsible for monitoring, servicing and supporting deployed Badger Technologies robot solutions.

Prior to Badger Technologies, Mr. Woods spent 25 years at Lexmark International where he managed product assurance, and as a project manager successfully led the release of multiple laser and dot matrix products. Mr. Woods is a graduate of the University of Kentucky with a Bachelor of Science degree in Electrical Engineering.

JEFF BOWERS

Director of Professional Services

Mr. Bowers has more than 24 years of experience in electrical design, embedded systems, product design/management and business development. Currently, Mr. Bowers is the Director of Professional Services for Badger Technologies, a product division of Jabil, Inc. In this role, he is responsible for bridging the gap between product/solution sales and product development while satisfying and delivering customer requirements.

Prior to joining Badger Technologies, Mr. Bowers served 16 years in various engineering roles at Lexmark International. Other roles have included Principal Engineer, Engineering Manager, and Electrical Design Engineer in companies such as Big Ass Fans and Texas Instruments. Mr. Bowers is a graduate of the University of Kentucky where he received a B.S. degree in Electrical Engineering.

KEITH BETHEL

Special Programs Manager

Mr. Bethel has more than 41 years of experience in product management and delivering products into a global marketplace. Currently, Mr. Bethel is Special Programs Manager for Badger Technologies, a product division of Jabil, Inc. In this role, he is responsible for working on new business opportunities working with the CEO and product management to create a strategy for the delivery of new products.

Prior to joining Badger Technologies, Mr. Bethel served 41 years in various management roles at Lexmark International and IBM. These roles included Director of Color Laser Products, and product and technical manager roles within the printer and PC industry. He has managed both hardware and software products specializing on products with new technologies. Mr. Bethel graduated from the University of Kentucky with a B.S. degree in Mechanical Engineering.